1) The problem → Having a password field adds extra steps and more friction to the signup process.
2) Why is this important → People easily create accounts by creating passwords later.
3) What's your plan B → They could use https://help.memberstack.com/en/articles/3930198-passwordless-signup-workaround to make it work.
4) Possible solutions we could build for you → Allow somebody to create an account, basically passwordless signup.
Keywords: magic link, OTP, email authentication